Happy Tree Coffee - Specialty Producer of Vietnam Arabica, Liberica & Excelsa
Happy Tree is a Vietnamese specialty coffee producer specialized in Quảng Trị Liberica (Excelsa) and Arabica coffee from Vietnam and Laos. We are also capable of exporting the coffee ourselves anywhere in the world, enabling us to establish strong direct trade relationship with our buyers. We combine origin-level sourcing and coffee processing with our own wet mill and dry mill facilities to deliver traceable green coffee with controlled quality, consistent specifications, and stable supply capability.
Craftsmanship and Scale Coexist
We produce meticulously crafted micro-lots using advanced fermentation techniques for the most discerning specialty roasters, with our work recognized by major regional awards.
At the same time, we invest in optimized production to deliver consistent quality at volume, helping farmers secure better incomes and buyers access specialty coffee at competitive prices. We can consistently produce good volume of specialty 82+ Washed Arabica and Excelsa/Liberica.
Everything you need in an Export partner
Certified & Scalability
ISO, HACCP, FDA. GACC certified for China market
Expert in financing and optimizing production. You grow your business and we'll catch up.
High Washing Expertise
20+ years experience in producing Washed Coffee. The facilities can handle good volume of specialty coffee a year with scalability.
Our flagship lines are Washed Arabica and Washed Excelsa / Liberica
Sustainability
Your partner in sustainable business, whether you're a B Corp or simply a business wanting to operate in a better way. We built our business around ethical practices and commit to improve traceability.
Dry Mill for quality consistency
We operate a Dry Mill with graders, color sorter that can produce orders according to your desired specifications. Therefore our specialty coffee is not only high in quality but also neat in specifications.
Modern processing techniques
Modern and meticulous processing techniques and fermentation, working with yeast, LAB and extended fermentation, creating award - winning and special lots that loved by the even the most selective roasters.
Tailored for Your Needs
We can tailor production according to your type of business, whether you are selective prestige roasters or a volatile coffee business.
Anaerobic Natural - Our Winning profile
3rd Place
Best Liberica / Excelsa
South East Asia Green Coffee Competition 2025
Highest Scored Washed Liberica / Excelsa
South East Asia Green Coffee Competition 2026 - Vietnam
84.98
82+ Arabica
Scoring can be boring, in fact, it's just a way to speak a standard language for everyone to understand. Our Arabica is much more special than what the score suggests, it tastes distinctly floral, citrus, sweet while having that sparklingly bright acidity.
What we offer to our clients
Certified Export Facility
Happy Tree Coffee (D&A Service Trading Production Company Limited) owns a Dry Mill that is ISO, HACCP and FDA accredited, GACC-registered. We can export the coffee ourselves without the need of using another forwarder, enabling us to establish strong direct trade and partnership with buyers.
Worldwide Recognized
Our coffee is now roasted by roasters in Paris, Reims and Shanghai. The list is expanding...
Our Showroom and Roasting Lab
Located in Thao Dien - the posh neighborhood of HCMC. Address: 49 street 66, Thao Dien (Tropic Garden shophouse)
Our Roasting Facility
Roasting Facility that is accredited with ISO and FSSC, allowing production and export of roasted coffee, powdered coffee, sachets, drips and capsules, including OEM producing.
The Future is HERE!
Excelsa/Liberica has always stood outside the spotlight given to Arabica and Robusta. Yet farmers in Quang Tri have continued to preserve and care for it.
Now, as the variety gains popularity worldwide, will Excelsa/Liberica finally receive the recognition it is due — 100 years later?
Happy Tree Portfolio
Our main porfolio - We do take pre-orders for new profile, please contact for more information.
82+ Arabica
- Origin: Vietnam & Laos
- Process: Washed & Natural
- Award: N/A
- Altitude: 1200-1300m
- Flavor Profile: Citrus, Floral, Honey, Black tea. High sweetness with brigh acidity
- Best suited: Espresso
- Price: $
- Yearly Production: high volume
Washed Liberica /Excelsa
- Quang Tri - Vietnam
- Washed & Extended Fermentation
- Highest Scored Washed Liberica / Excelsa (84.98) - 2026
- 750m
- Citrus, Fruity, Tropical Fruit, Brown Sugar, Nuts, Cocoa. Soft acidity with tea-like clarity.
- Espresso & Hand brewing
- $
- >=40 tons
Anaerobic Natural Liberica /Excelsa
- Quang Tri - Vietnam
- Anaerobic Natural
- Top 3 - South East Asia Green Coffee Competition 2025
- 750m
- Tropical Fruits, Fruity, Brown Sugar, Nuts, Cocoa, Winey. Intense aroma and juicy body.
- Hand brewing
- $$
- 5-10 tons
Shop our Roasted Coffee
In Ho Chi Minh City and looking for freshly roasted coffee? Come visit our shop in Thao Dien, at 49 street 66, An Khanh, Ho Chi Minh City.
We roast in-house using the proudly Vietnamese-made LBN roaster. Available in 250g and 500g bags, with grinding options to suit your brewing needs.
Anaerobic Natural Excelsa / Liberica
VND 800,000/kg
equivalent USD 31 or EUR 28
Washed Excelsa / Liberica
VND 560,000/kg
equivalent USD 22 or EUR 19
Washed Arabica
VND 560,000/kg
equivalent USD 22 or EUR 19
Anaerobic Honey / Natural Arabica
VND 800,000/kg
equivalent USD 31 or EUR 28
Meet our team
Dai Ho
Co Founder
Second generation Coffee Producer that steps up to International Trade. He is committed to turn visions into real businesses and maximize profits for customers.
Ha Tran
Co Founder - Researcher
A former Corporate Director turned coffee producer to be in touch with Mother Nature, she now speaks fermentation, processing, and techniques, creates coffees that are tasty while remaining sustainable for business.
Jessie Tran
Germany Partner
Based in Germany, Jessie acts as our trade partner in Europe. Helping with importing and paperwork for European customers.