Happy Tree Coffee - Producer of Vietnam Arabica, Liberica & Excelsa
Happy Tree is a Vietnamese coffee producer and exporter specializing in Quảng Trị Liberica (Excelsa) and Arabica coffee from Vietnam and Laos. We combine origin-level sourcing and coffee processing with our own wet mill and dry mill facilities to deliver traceable green coffee with controlled quality, consistent specifications, and commercial supply potential.
Quality at commercial scale!
Our focus is on making distinctive coffees commercially viable beyond limited specialty microlots. From carefully selected cherries to export-ready green beans, we work to bring together quality, processing expertise, and meaningful volume for roasters, importers, and coffee businesses seeking a reliable long-term supply partner.
From origin to export. Quality and volume together.
Everything you need in an Export partner
Certified & Scalability
ISO, HACCP, FDA. GACC certified for China market
Expert in financing and optimizing production. You grow your business and we'll catch up.
High Washing Expertise
20+ years experience in producing Washed Coffee. The facilities can handle 200+ tons a year with scalability.
Our flagship lines are Washed Arabica and Washed Excelsa / Liberica
Sustainability
Your partner in sustainable business, whether you're a B Corp or simply a business wanting to operate in a better way. We built our business around ethical practices and commit to improve traceability.
Dry Mill for quality consistency
We operate a Dry Mill with graders, color sorter that can produce orders according to your desired specifications.
Modern processing techniques
We can also apply modern processing techniques for example anaerobic fermentation, yeasts and LAB inoculation...
Tailored for Your Needs
We can tailor production according to your type of business, whether you are selective prestige roasters or a volatile coffee business.
Anaerobic Natural - Our Winning profile
3rd Place
Best Liberica / Excelsa
South East Asia Green Coffee Competition 2025
DISCOVER
Highest Scored Washed Liberica / Excelsa
South East Asia Green Coffee Competition 2026 - Vietnam
84.98
82+ Arabica
Scoring can be boring, in fact, it's just a way to speak a standard language for everyone to understand. Our Arabica is much more special than that, it tastes distinctly floral, citrus, sweet while having that sparklingly bright acidity.
What we offer to our clients
Certified Export Facility
Happy Tree Coffee (D&A Service Trading Production Company Limited) owns a Dry Mill that is accredited with ISO, HACCP and FDA. The Facility is also GACC-certified to export to China We succesfully exported to China and Europe.
Worldwide Recognized
Our coffee is now roasted by roasters in Paris, Reims and Shanghai. The list is expanding...
Our Showroom and Roasting Lab
Located in Thao Dien - the posh neighborhood of HCMC. Address: 49 street 66, Thao Dien (Tropic Garden shophouse)
Our Roasting Facility
Roasting Facility that is accredited with ISO and FSSC, allowing production and export of roasted coffee, powdered coffee, sachets and capsules...
The Future is HERE!
Excelsa/Liberica has always stood outside the spotlight given to Arabica and Robusta. Yet farmers in Quang Tri have continued to preserve and care for it.
Now, as the variety gains popularity worldwide, will Excelsa/Liberica finally receive the recognition it is due — 100 years later?
Happy Tree Portfolio
Our main porfolio - We do take pre-orders for new profile, please contact for more information.
82+ Arabica
- Origin: Vietnam & Laos
- Process: Washed & Natural
- Award: N/A
- Altitude: 1200-1300m
- Flavor Profile: Citrus, Floral, Honey, Black tea. High sweetness with brigh acidity
- Best suited: Espresso
- Price: $
- Yearly Production: +200 tons
Washed Liberica /Excelsa
- Quang Tri - Vietnam
- Washed & Extended Fermentation
- Highest Scored Washed Liberica / Excelsa (84.98) - 2026
- 750m
- Citrus, Fruity, Tropical Fruit, Brown Sugar, Nuts, Cocoa. Soft acidity with tea-like clarity.
- Espresso & Hand brewing
- $
- 20-40 tons
Anaerobic Natural Liberica /Excelsa
- Quang Tri - Vietnam
- Anaerobic Natural
- Top 3 - South East Asia Green Coffee Competition 2025
- 750m
- Tropical Fruits, Fruity, Brown Sugar, Nuts, Cocoa, Winey. Intense aroma and juicy body.
- Hand brewing
- $$
- 5-10 tons
Meet our team
Dai Ho
Co Founder
Second generation Coffee Producer that steps up to International Trade. He is committed to turn visions into real businesses and maximize profits for customers.
Ha Tran
Co Founder - Researcher
A former Corporate Director turned coffee producer to be in touch with Mother Nature, she now speaks fermentation, processing, and techniques, creates coffees that are tasty while remaining sustainable for business.
Jessie Tran
Germany Partner
Based in Germany, Jessie acts as our trade partner in Europe. Helping with importing and paperwork for European customers.